Lead generation helps you generate more leads, share better leads with sales, improve yield and grow your business in many ways.
Lead generation also incorporates many channels and strategies- content marketing, your blog, website, search engine optimization, and social media. Because today’s buyers are now searching for you, inbound marketing techniques can help you get better chances of being searched and found by the customer quickly.
You cannot rely on inbound marketing alone for your lead generation efforts. There needs to be other tactics as well. With Paid and outbound tactics working in tandem with your inbound efforts, you can drive leads further down your funnel at a faster rate. This includes paid programs like pay-per-click ads, content syndication, direct mail, event marketing, and inside sales.
Lead generation is not done at lead acquisition, which is a common mistake that many marketers make. There are mid-funnel marketing techniques, like lead nurturing and scoring. Many of your leads will not be ready to buy outright, so nurturing tactics are necessary to keep their attention on you until they are ready to buy. Email marketing to your database, lead nurturing, and lead scoring ensures that leads never dry up.
The buying process has drastically changed too. They are doing their own research and educating themselves throughout the buying process: Think review sites, Influence blogs, social channels, Google, and many more. By the time a buyer walks into your business, he/she is armed with information and likely has already made a decision.
All of these factors put marketers in a complicated situation. How do you find these leads, break through the clutter and create relationships? How do you make sure your messages are heard and resonate with your audience? And how can you help your customers educate themselves through the buying process so that they ultimately choose you and your company? It is a lot to think about! Lead generation is your answer. Lead generation describes the marketing process of engaging and capturing interest in a product/ service for the purpose of developing a business pipeline and thereby ultimately gaining new customers. Lead generation has become an increasingly popular strategy to create demand and help your marketing messages be heard across multiple different channels. Lead generation helps your company increase brand awareness, build relationships, drive more qualified leads into your sales funnel and ultimately close deals.
Our specialized team at People bridge can help your business grow by enabling you to find more leads, enhance prospect relationships, optimize your marketing spend and ultimately be a more strategic marketer. Plus, we go into detail on the ways lead generation connects with various marketing channels and strategies (some that you might be using today and others that you might not have tried yet).